Introduction to Social Media Marketing

The title of one of my courses is "Managing with New Business Models in Emerging Knowledge Economy". May be the title does not excite you enough, but the content is superb. It is all about:

• Wisdom of crowds
• Attention Economy
• Wikinomics
• Open Source Business Models
• Cybersecurity and Generativity of Internet
• Copyright/IP
• Network Business Models
• Long Tail
• Music Industry and IP
• Open Source Philosophy

And guess what, our instructor is none other than Prof Shishir K Jha, the India lead of Creative Commons!

Okay, okay! Enough about the course. While working on a course project, our group of 4 made a presentation on Social Media Marketing. Here is what it is

Social Media Marketing

View SlideShare presentation or Upload your own. (tags: sjmsom som09)

Let me know how you like it!